When you deployed the app it would have forced you to change the name; can't have periods in the name. The name you provided here is what should be entered in the neo-app for the name field. You could also see this under html5 application in hcp. The /app/location corresponds to where the namespace exists in an app. So if you specified a namespace of "other.app.ns" and you are trying to load a control that exists in "/appname/webapp/mycontrol.js" you would specify your resource root as
"other.app.ns": "/appname/webapp"
for the neo-app you don't necessary have to be as specific, which would allow you to load resources from other locations. So you could just use "/appname" for the path.
Regards,
Jamie
SAP - Technology RIG